An Apple A Day For Sony.

An Apple A Day For Sony.

Sony Pictures are in the process of acquiring the rights to produce a film about the life and success of Steve Jobs and Apple Computers. The film will be based on the upcoming book Steve Jobs, an authorized biography by former CNN chairman and Time magazine managing editor, Walter Isaacson. 

The wheel has already begun to spin with Mark Gordon slated to produce (Saving Private Ryan) and I’m sure they have a few big names in mind to play the leads. Sony have already made two similar movies with The Social Network and Money Ball, hopefully this new film will not mirror them too closely and will find some more original ground, however as the internet and advancing technology become more of a necessity to today’s popular culture as well as the next generations to come, producing movies that make these advancements even more fashionable seems like a smart idea from the studio’s perspective. Apple is not just a brand, for many people it is a way of life, as with face book, it has become it’s own culture. We do not need to bring Apple to a new generation (it’s already there) but we can keep it hip.

Hopefully the film will stay true to the biography of Steve Jobs (may he rest in peace), and offers us an insight in to his world and his perspective of this ever-growing technological cultural phenomenon. Whether you are a Microsoft user or an Apple user, no one can deny that the man was influential.

The official synopsis of the Biography is as follows.

“Based on more than forty interviews with Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues – Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”