Provided to us from Madman Entertainment is this incredible motion poster for the film ‘Melancholia’ from the very controversal director Lars von Trier. Eventhough the film is getting extremely mixed reactions you have to admit, it does look absolutely stunning, in addition to the Motion Poster madman has also put together a nice little video showcasing how they made the Motion Poster also.
The stunning animated poster features the provocative director Lars von Trier alongside the outstanding ensemble cast which includes Kirsten Dunst, Charlotte Gainsbourg, Kiefer Sutherland and Alexander Skarsgard.
The visually stunning and original concept was designed by Madman Entertainment’s creative team. The poster was created using a behind the scenes image from the film which allowed von Trier’s image to be incorporated next to his stellar cast.
In addition to the motion poster, Madman Entertainment have also created a 2-minute ‘making of’ featurette where Madman Art Director Marcus Cobbledick demonstrates the steps taken to produce the motion poster and discusses the creative concept including the unorthodox use of von Trier.
MELANCHOLIA is a beautiful film about the end of the world. Justin (Kirsten Dunst) and Michael (Alexander Skarsgard) are celebrating their marriage at a sumptuous party in the home of their sister (Charlotte Gainsbourg), and brother-in-law John (Kiefer Sutherland). Despite Claire’s best efforts, the wedding is a fiasco, with family tensions mounting and relationships fraying. Meanwhile a planet called Melancholia is heading directly towards Earth.
MELANCHOLIA is due to hit Australian Screens on the 15th December. Check out the behind the scenes in making the Motion Poster below. We will have the full length Australian Trailer up very soon.