Mission Impossible: Ghost Protocol continues to build momentum

Mission Impossible: Ghost Protocol continues to build momentum

As the release date for ‘Ghost Protocol’ draws closer and closer Paramount Pictures continue to build momentum for the film, the latest of which involves a campaign where fans can use twitter and facebook to unlock access to some exclusive footage from the film.

See the official press release at the link for details.

PARAMOUNT PICTURES KICKS OFF “FLOCK TO UNLOCK BE A PART OF THE #MISSION” CAMPAIGN

Fans Control the Online Reveal of Exclusive Mission: Impossible Ghost Protocol Footage with the Power of Twitter and Facebook

December 7, 2011 – Paramount Pictures kicks off the “FLOCK TO UNLOCK – BE A PART OF THE #MISSION” campaign in support of it’s upcoming release, MISSION: IMPOSSIBLE – GHOST PROTOCOL. The action-packed film, starring Tom Cruise and directed by two-time Academy Award®-winner Brad Bird, is due in IMAX and on other premium large format screens in Australia beginning Wednesday, December 14th and in theatres everywhere on December 15th.

Beginning today, fans are invited to unlock a first look at exclusive footage from the upcoming MISSION: IMPOSSIBLE – GHOST PROTOCOL. The official site, MissionImpossible.com, will host the exclusive promotion and fans will engage via Twitter and Facebook in a race to reveal the footage online first.  With every Twitter message or Facebook post, fans will work as a community to reveal one of the most thrilling scenes from the film.

 “Flock to Unlock is an exciting way for the online Mission: Impossible community to engage in the campaign and to control access to new content”, said Amy Powell, President, Insurge Pictures & Paramount Digital Entertainment and Executive Vice President, Interactive Marketing. “By engaging fans in their existing social networks, the “Be A Part of the #Mission” campaign invites the fans to rally together and see exclusive footage first.”

Official site: http://www.missionimpossible.com 
Facebook: http://www/facebook.com/missionimpossiblemovie
Twitter: http://www.twitter.com/ghostprotocol

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About MISSION: IMPOSSIBLE – GHOST PROTOCOL

This holiday season, two-time Academy Award®-winner Brad Bird directs, with producers Tom Cruise and J.J. Abrams, the action-packed spy adventure Mission: Impossible – Ghost Protocol.

Blamed for the terrorist bombing of the Kremlin, IMF operative Ethan Hunt is disavowed along with the rest of the agency when the President initiates “Ghost Protocol.”  Left without any resources or backup, Ethan must find a way to clear his agency’s name and prevent another attack. To complicate matters further, Ethan is forced to embark on this mission with a team of fellow IMF fugitives whose personal motives he does not fully know.

Tom Cruise returns in the starring role as Ethan Hunt and is joined by an international cast that includes Jeremy Renner, Simon Pegg, Paula Patton, Michael Nyqvist, Vladimir Mashkov, Josh Holloway, Anil Kapoor and Léa Seydoux. Mission: Impossible – Ghost Protocol is directed by Brad Bird, in his live action film debut, and written by Josh Appelbaum & André Nemec. Cruise, who produces the Mission: Impossible films, is joined by producers J.J. Abrams and Bryan Burk. The film will be co-financed by Skydance Productions. Jeffrey Chernov, David Ellison, Paul Schwake and Dana Goldberg are the executive producers.

Leith spent most of his formative years growing up on the coastal fringes of Western Australia without a cinema in sight. There he grew up on the wonders of home rentals before relocating to Perth and gaining access to a proper cinematic experience just in time for the Star Wars Special Edition re-releases. From there Leith's love of movies expanded to volunteering on a Star Wars fan film, reviewing films, writing about film news, and attending film and pop-culture related conventions on the other side of the world. Leith's favourite films are too many to mention but all start with the Star Wars saga, Back to the Future, the Dark Knight trilogy, Indiana Jones, Lord of the Rings and all things Kevin Smith. With an insatiable appetite for all things pop-culture related Leith also has an unhealthy addiction to the world of comics and can often be found buried under a pile of unread back issues madly trying to catch up on a number of titles coming out from mostly DC and Darkhorse.

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